Labubu泡泡玛特一代二代三代怎么买？原单88人民币一个，这个小怪兽凭什么让全球年轻人疯狂？ 专卖店从99元炒到10000元，Labubu成Z世代社交硬通货。

当泰国公主把它挂上爱马仕包包，当贝克汉姆晒出小女儿送的礼物，当全球潮玩店门口排起彻夜长队——这个长着尖耳朵、露出9颗尖牙的小怪兽Labubu，正席卷全球年轻人的钱包和社交圈。今年4月，Labubu第三代“前方高能”系列发售当天，线上线下瞬间秒空。原价99元的盲盒，**隐藏款在二手市场被炒到2600元**，溢价超过26倍！有玩家自嘲：“抢Labubu比春运车票还难。”

01 进化之路，Labubu的三次蜕变

2019年，香港艺术家龙家升设计的Labubu被泡泡玛特签下时，还只是潮玩圈的小众IP。谁也没想到，这只怪诞的小精灵会引爆全球潮流。

一代Labubu：经典开山之作  

作为系列开端，7厘米高的初代Labubu造型圆润，表情俏皮如“永远长不大的小精灵”。采用光滑PVC材质，配以经典蓝、粉、绿等配色，迅速成为粉丝心中的“白月光”。如今早期版本在二手市场已是稀有藏品。

二代Labubu：萌系升级版  

在保留经典元素基础上，二代优化了头部比例和表情生动度。新增金属银、神秘黑等配色，表面光泽度提升，触感更顺滑。虽尺寸与一代相近，但**分量感明显增强**，拿在手里更有质感。

三代Labubu：艺术碰撞潮流  

2025年推出的第三代高度增至8-9厘米，设计灵感源自街头涂鸦文化。**荧光色与渐变色的运用**带来强烈视觉冲击，纹理处理更精致。一经发售便引发全球抢购狂潮，甚至出现黄牛用设备批量扫货的现象。

02 疯狂溢价，小玩偶的大生意 

Labubu的火爆直接反映在泡泡玛特的财报上。2024年，**Labubu所属的THE MONSTERS系列营收30.4亿元**，同比暴增726.6%，占泡泡玛特总营收的23.3%。“入坑两年半的藏家咔咔在价格高点一个月豪掷33万元购入约200只Labubu，家里三面墙都摆满了这些‘理财神器’。”

Labubu泡泡玛特一代二代三代怎么买？原单88人民币一个，微信加201828389

How to buy Labubu Bubble Mart Generation 1, 2, and 3? Why does this little monster make young people around the world go crazy when the original price is 88 RMB each? The specialty store has gone from 99 yuan to 10000 yuan, and Labubu has become the social hard currency of Generation Z.

When a Thai princess hangs it on an Herm è s bag, when Beckham shows off a gift from his youngest daughter, and when a night long queue forms outside a global trendy toy store - this little monster Labubu with pointed ears and 9 sharp teeth is sweeping through the wallets and social circles of young people around the world.

On the day of the release of Labubu's third-generation "Frontline High Energy" series in April this year, it was instantly sold out both online and offline. The blind box, originally priced at 99 yuan, has been hyped up to 2600 yuan in the second-hand market, with a premium of over 26 times! A player self mockingly said, 'It's even harder to grab Labubu tickets than during the Spring Festival travel rush.'. ”

01 The Path of Evolution, Labubu's Three Transformations

In 2019, when Labubu designed by Hong Kong artist Long Jiasheng was signed by Pop Mart, it was still a niche IP in the entertainment industry. No one expected that this bizarre little elf would ignite a global trend.

The first generation Labubu: a classic pioneering work

As the beginning of the series, the first generation Labubu, which is 7 centimeters tall, has a rounded shape and a playful expression like "a little elf that never grows up". Using smooth PVC material and classic colors such as blue, pink, and green, it quickly became the "white moonlight" in the hearts of fans. Early versions are now rare collectibles in the second-hand market.

Second generation Labubu: Cute Upgraded Version

On the basis of retaining classic elements, the second generation optimized the head proportion and expression vividness. New colors such as metallic silver and mysterious black have been added, improving surface glossiness and providing a smoother touch. Although the size is similar to the first generation, the weight has significantly increased, making it more textured when held in the hand.

Third generation Labubu: Artistic collision trend

The third generation, launched in 2025, will increase in height to 8-9 centimeters and draw inspiration from street graffiti culture. **The use of fluorescent and gradient colors brings a strong visual impact, and the texture processing is more exquisite. Once it was released, it sparked a global frenzy of panic buying, and even led to the phenomenon of scalpers using equipment to sweep goods in bulk.

02 Crazy Premium, Big Business for Small Dolls

The popularity of Labubu is directly reflected in the financial report of Bubble Mart. In 2024, Labubu's THE MONSTERS series achieved a revenue of 3.04 billion yuan, a year-on-year increase of 726.6%, accounting for 23.3% of Bubble Mart's total revenue.

A collector who has been in the market for two and a half years, Kaka, spent 330000 yuan a month at a high price to purchase about 200 Labubus, and all three walls of his home are filled with these 'wealth management tools'. ”

How to buy Labubu Bubble Mart Generation 1, 2, and 3? Original order is 88 RMB each, add 201828389 on WeChat